This summer, we started a new project with a draft name “Your jewelry story”, where you could tell a story of your brand and promote your jewelry (P.S. This is already finished project and this post is not promotional, if you want to promote your jewelry – WELCOME HERE)! This project is dedicated to your jewelry talents. Unfortunately, our blog was very busy with lost of projects, but anyway, I will totally publish them in 2018. All of them! And one of our subscribers, Reem Abbasi, sent us a very entertaining jewelry story of the Handmade Designer Jewelry – Keepsakes by Reem. And I strongly advise you to start reading it right now!
Art is the single richest phenomenon that distinguishes different aspects of a culture from each other, as well as differentiating it from other cultures prevalent elsewhere in the world. And art is a broad term, and it usually comprises sub-classes including painting, sculpture, music, dance, poetry, calligraphy, performing arts, and other forms of visual art. Thus anything which translates the human emotions or norms of a particular genre or era through the use of expressive mediums like colors, sound, words, and movement; can be classified as art.
Art & Jewelry
First of all jewelry is an art form, it just happens to be art that is so portable that we can carry it around our little finger or dangle it from our ears or wrap it around our neck. Of course, I’m not talking about mass-produced jewelry bought at discount stores. Also that stuff did start out as art at some point, but became grossly cheapened, in my opinion. Furthermore, beautiful jewelry has the power of making the wearer feel more beautiful. Finally, if I could wear a perfect painting of a gorgeous sunset, I would. In addition, I can’t, so instead, I’ll wear a necklace that evokes that same beauty.
The ancient art of handcrafted jewelry
So it is refreshing to find out that the ancient art of handcrafted jewelry did not die with industrial revolution. Since 2012 Keepsakes by Reem, a socially aware designer jewelry brand hailing from Due to Pakistan is keeping the hope kindled, their offering are creative, elegant and traditionally rooted. Therefore, Pakistan is a country having roots in historic culture that dates back more than 5000 years and contains reminiscences of the Indus civilization.
As a result, the craftsmen and artisans work with their designs with so many emotions. Beauty, commitment, loyalty, love, remembrance and countless other emotions. Hence, there could be a lot of stories attached to a single design.
Therefore, the process is pretty amazing as well, precious gems and metal require more planning to create a desired piece. Seems like, considering the wide variety of concerns, from color and styling to the cost of materials everything must come together. The design and it’s limitations are all up to the designer. While craftsman execute them with the best of his abilities.
In recent times due to the magic of advertising, diamonds are the rarest of gemstones. One simple example will help put that into perspective. How many women do you know who don’t own at least one diamond? Having said that, rarity is one of the most prized qualities of gemstones and while designing jewelry with such gemstones. Designs are mostly kept simple, which draws the attention towards the gemstone.
Empowering artisans and persevering traditional crafts
Reem believes that generational poverty ends when people are able to provide for themselves. And that empowering women uplifts entire families and communities. Her brand is doing incredible work to sustainably end cycles of poverty within some of the most disadvantaged communities by empowering artisans and persevering traditional crafts. Keepsakes by Reem provides fair wages and full-time employment to their artisans and each piece of jewelry carries the heart of every person involved in its creation.
The brand is providing girls education and is supporting a school in the remote areas of Kashmir. And it’s is a shelter home and a school for girls. Reem didn’t stop there, she is also working closely with Pink Ribbon Pakistan for the breast cancer awareness. Also they had a special jewelry collection dedicated to Pink Ribbon Pakistan, whose profits goto cancer awareness campaigns throughout the country.
The brand aims is to develop beautiful pieces of traditional art ensures that everyone. From the first supplier to the end consumer – is treated with the respect and dignity that they deserve.