Let’s play associations) Yesterday was a post about turquoise, and today … What does come to your mind first?) I, frankly, was reminded of the birthday cake in honor of my adulthood: it was turquoise-blue and studded with martsepan pearls… Is there nothing to associate?) Of course, it’s Tiffany & Co! This brand is probably the ultimate dream of every young princess, every fashionista, every beautiful girl who has ever watched or read “Breakfast at Tiffany’s.” By the way, I still haven’t watched this movie, but read the book. Now, I feel even scary – don’t want a sudden spoiling of the impression.
The Tiffany & Co company - is the world-famous jewelry brand with a century of history. Click To Tweet Fans of the brand, including even those who can’t afford its products – repeat its style throughout. It is manifested in the carved to perfection sparkling “Tiffany” appearance: hairdo, flooded with lacquer without a single sticking out hair; flawless makeup with perfectly aligned arrows; shoes on the correct rise, dress of a properly cut, a discreet white smile … And of course the alluring turquoise color and luster of diamonds. Tiffany & Co is the whole religion for many people. Click To Tweet
The history of this jewelry house has its origins in 1837. Then Charles Louis Tiffany along with John Young opened a small stationery store under the name “Tiffany, Young and Ellis” on the central shopping street of the New York City – Broadway. By the way, this street has retained its purpose today. There are numerous jewelry stores as well as offices of large international companies, where you can buy gifts and souvenirs on it.
The original decorations, porcelain tableware and silverware quickly gained recognition in the New York society. But the truly revolutionary innovation has appeared after the fixed price tags.
When the store things went up, young guys decided to sell jewelry under their own name. As time has shown, the founders discover that selling jewelry is much more successful than paper clips and pens.
Already in 1837 they began to manufacture branded packaging and promotional materials in the form of cards, brochures, boxes. In addition, for products was selected a special color – turquoise hue of the blue.
In 1841, in the fashion house has appeared amazing jewelry with the addition of artificial diamonds. The expansion of sales geography began in 1845. It was promoted by the launch of the directory – they made possible to send orders by post.
In 1853, Charles Tiffany repurchased a stake of his partner Yang and renames the store to “Tiffany & Co”. From that moment begins the disclosure of the “secret of success”. An important event for Tiffany & Co was meeting between Charles Tiffany and US President Abraham Lincoln, who has acquired a set of pearl jewelry from Tiffany & Co for his wife. Since that time Tiffany & Co products came into the life of the New York elite: businessmen, top officials, actors and singers.
It was Tiffany & Co, who supplied the army of northerners during the Civil War (1861-1865) with swords and created a variety of medical instruments. After the war, the company became involved in arms, decorated with precious stones, as well as in making exclusive jewelry models of daggers and swords for the governing officials of the US Army.
The company opened its own shops, design studios, invited professional craftsmen and diamond cutters. In staff has appeared a famous American silver manufacturer, Edward Moore. In parallel have continued experiments over the metal structure: thats how appeared solid 925 sterling silver and platinum standard PT 950. The hard work was followed by recognition and medals at international exhibitions in Paris and Philadelphia.
Already in 1868, Charles Tiffany was rapidly conquering Europe by the opening a boutique in London. Its customers were the most well-known and famous people of the UK. This was a special year in the history of Tiffany. Famous Tiffany diamond in 128.5 carats has got its cut. Today you can see the diamond in Tiffany & Co boutique in New York.
And in 1871 company introduced the collection of silverware “Audubon”, it had a leitmotif of Japanese stylized image. This collection of tableware and table items made of silver 925 was so loved by consumers that is still one of their best-selling collections of silverware.
The secret is: to pick up on the hook of luxury and never let go. Click To Tweet
Charles Tiffany created a jewelry empire – a world of luxury and illusory happiness. He managed to become a trendsetter, a benchmark of taste and a criterion of success in the eyes of millions of people.
The mighty of this world attention - is the best way to fame. Click To Tweet
Charles made a bid for election and the rarity of diamonds. To energize the legend of elitism, company repurchased family jewels of the French Royal Court. Later the world’s largest yellow diamond weighing 128.54 carats joined the collection of the fashion house.
In 2016 Tiffany & Co will celebrate the 130th anniversary of its most famous jewelry -Tiffany Setting rings. They are the symbol of the company since the 1886 – in that time American press dubbed Charles Tiffany as the “King of Diamonds.”
Tiffany Setting has been for 130 years a symbol of love and harmony – the most famous engagement ring from the legendary brand would never go out of style.
Tiffany & Co – is one of the most popular jewelry brands in the world. Everyone wants Tiffany, everyone loves Tiffany. Click To Tweet Having at least something from this brand, even just in a casket – it’s like to be buried instead of a pillow into the clouds. Clouds studded with diamonds 🙂