Recently I’ve been searching in the internet and I have found really interesting french jewelry brands. I find them very special because the entire process of its creation is performed manually. So, today I want to share with you a lot of information about these brands and their talented french designers.
The city of Lyon has been famous for its unique architecture and landscape, narrow streets and cosy restaurants, but also for the tenderest silk, silverware, delightful flowers … The exclusivity of the city is also reflected in its rich history of jewelery which continue even today. Local craftsmens of Lyon have earned the right to create a rare decoration for world-class brands – Chaumet and Fred, Van Cleef & Arpels and Cartier.
Here, in Lyon, the young and perspective jeweler Alaine Rour (Alain Roure) planned to establish his own jewelery company and his brothers – Christian and Dominic were ready to help him in this difficult business. This happened in 1964. His first collection was provided by the public had an incredible success. This success is confirmed by hard facts: The company has today hundreds of stores and over 30 thousand embodied in gold luxury designer creations.
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This ring transmits the delicacy of the flower to the purity of diamond as an orchid to sublimate work of art.
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This one is my favourite piece from all his collection. The Ring Staircase won in 1964 in a Diamond International Award. It combines an elegant design with a hints of sophistication.
Roure attaches great importance to family values and traditions, as well as the heritage of the French jewelry. Since its foundation, 50 years have already passed, and decorations of Alain Rour are elegant, perfect and demanded. Even today sketches, casting, assemblage and binding of precious stones are handmade. Final polishing of products is also carried out manually.
In the video below you can watch how the jewelry are created
Employees carry out a strict control at every stage of production. This approach ensures the quality and durability of delicious products Roure. Each diamond is accompanied by a recording of brand products Conflict Free, confirming that the country is a supplier of precious stones does not fund conflict zones. This is the proof of purchase “non-contentious” rocks permitted to sell – from a reliable supplier, and in strict compliance with the norms of ethical, social and legal rights.
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I advise you to see a video which describes the whole process of ring creation.
History of the brand
From 1964 to 1995, the company manufactured the creations of international jewelery houses in the Place Vendome to Tiffany and N.Marcus in the USA
In 1995, the company launches the “Chut… je t’aime.” Composed of two rings with a message of love, this model becomes the signature of Alain Roure.
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In 2010, it was under the name “Roure, the French jeweler” that the manufacturer becomes international brand.
Since June 2012, the Printemps Haussmann in Paris offers the creations of Roure 2.
In October 2014, the Roure company is placed in receivership 3, and does not seem to find a buyer, its website no longer exists and the domain is for sale.
Labels and awards
First price of the engagement ring to the ring in 1964 “Mad Love”
Two first prizes and two honorary diplomas to the creation contest “Diamond Today” in 1972
D.I.A. (Diamonds International Award) awarded to the ring “Staircase”
Three first prizes at the National Contest Diamond Jewelry
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Luxury salons of Roure open daily their magic door, inviting the buyer to the glittering world of beauty and love. Almost every decoration created here for love and has its own name, such as “Rendezvous” rings, “Secret”, “Love” or tenderly paired engagement rings “Castle.”
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Absolutely charming look double rings “We together”, gracefully connected by a sparkling diamond. One of the fascinating collections – «Le Temps des Fleurs» (time of colors), as the personification of the early morning, the caressing sun and smelling delicate flowers studded with dew drops. The collection combines high art and contemporary fashion expressed in the marvelous rings and bracelets, sparkling pendants and wonderful necklaces.
Mark Auklert is a grandson of antiques dealer, he learned to appreciate from the childhood ancient decorations and souvenirs. After twenty years of working in prestigious fashion houses of France and Japan talented jeweler founded his own label – Maison Auclert.Combining a genuine antiquity and modern aesthetics, Auklert creates bold, jewels connecting the past and present. The designer prefers to work with gold, semi-precious stones, cameos and parts of artifacts.
History of the brand
Jeweler Mark Auklert posesses a special talent, he creates contemporary jewelry using the ancient art.
The logo of the brand Romanesque intaglio represents engraved printing, which dates back the first century BC. It is made of gold and carnelian and displays the scene of the Renaissance, as the “Cupid riding a lion“, as well as the image, symbolizing the victory of civilization over inhumanity.
Process of creation
Mark Auklert uses special methods to turn ancient things into modern. He highlights and strengthens the originality of antiquities. When he looks for a suitable part of old things, he selects the volume, aesthetic and durable piece. That’s why gold is so amazing. Antique Gold is quite clean and has a wonderful color. Its flexibility gives it durability. Romanesque gold necklace may fall and break.
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A pendant “Great phoenix ”
The most important thing in his business – to pick up correctly an object of antiquity, to process it in such a way that it would be possible to turn it into something modern. The gem should look modern, despite the patina of antiquity. Gold can acquire surprising forms due to its flexibility during the processing of gold. He believes that the gold is like the sun, and its brilliance is a splendor of the divine.”‘
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Gold cuff bracelet with 17th century intaglio
Mark Auklert tries to get inspiration from museums, he visits often Louvre and British museums that provide an incredible collection of antique gold jewelry.
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To know more about Maison Auclert, let’s watch his interview
Leon Hatot’s jewelry brand appeared in the middle of the twenties of the XX century, it was time for change, including in the jewelry world. The young and talented artist Leon Ato immediately fell into a torrent of changes, technological progress and innovation and interesting discoveries. Although it is said that there is nothing worse than to live in an era of change, ever-changing world only tempered character designer, allowing him to make compromises, learn to combine styles and trends, and most importantly, to develop their own unique style.
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History of the brand
Leon Ato was born in a small French town of Châtillon-sur-Seine in 1883.He began to study horology at the age of 12. The young man traveled alone to visit the French center of watches – the city of Besancon, and he had been studying during ten years the craft. After that, the young master decided to open a watch workshop that pretty quickly expanded its range by starting to produce jewelry. However, for the promotion of its brand, the young artists and designers had to move to the French capital, where he baught already an existing brand called Bredillard. Products of the young jeweler immediately get the recognition in Paris.
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Despite the chaos of the twenties, the new century has brought new trends in jewelry fashion, bold ideas and new styles replaced the old traditions. He managed to adapt to the changing world, to experience and understand the new direction in art – Art Nouveau (Ar – Nouveau). The jeweler begins to work in this style, using another fashion trend – Modern.
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In the sketches of Leon before the start of the First World War a breath of new trend was clearly observed. During the post-war years a master not only began working on exclusive jewelry and watches, but also tried his hand at publishing. Since then Leon Ato is the editor of the prestigious magazine La France Horlogerie. Leon manages to keep up everywhere: to explore new trends, develop new technologies, to amaze a pretty sophisticated France by jewelry exclusive products.
Leon Hatot’s watches
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This is the most impressing watch I’ve ever seen.
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In 1925 Leon was awarded with the medal of the Legion of Honor for his contribution to the economical and cultural life of the country. During this exibition the new name of another contemporary jewelry trends Art-Deco was officially recognised.
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During his life the master was able to give a solid foundation to their brand, to develop the main directions, so after the jeweler’s death in 1953, the company continues successfully to exist.
I hope that my post was interesting and you’ve got a dose of inpiration by looking on these marvellous items. Subscribe and write in comments about jewelry you liked.