Boghossian jewelry is a harmonious combination of unusual design with rare precious stones, traditions with innovations, eastern culture with the western one.
Family business is rarely durable. Because of the problem of succession of fathers and children, as well as internal conflicts, only 40% of such enterprises are transferred to the second generation, and only 12% to the third. Before the great-grandchildren, they practically do not live out – only three companies out of a hundred can boast a century-old history, and the Boghossian jewelry house among them. Founded in 2007 in Geneva by the gem dealer Albert Boghossian, the brand quickly established a stable position in the luxury jewelery segment.
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History of the brand
Bogossian family from in Armenia, has achieved such an enviable position on the Olympus of jewelry because of its long history and proven traditions of working with high-grade diamonds and other precious stones. Needless to say, only the most experienced masters can so freely handle minerals worth a fortune.
In 2008, having thought much, we made the final decision to organize our own brand, and not just to fulfill the orders of other companies. We wanted to create something fundamentally different and push the boundaries of jewelry art. At the same time, we also tried to pay tribute to the traditions of the past and to combine them with innovations, thus leaving its mark on history.
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The beginning of the family business was laid by Hovhannes Bogossian, the grandfather of Albert, who moved from Turkey to Lebanon in the beginning of the 20th century, opened a small workshop in Aleppo, and several decades later – two stores in Beirut. The business flourished, the four sons of Oganes took an active part in the development of the enterprise. But when civil war erupted in Lebanon in the mid-seventies, the grandchildren Jean and Albert decided to move to Antwerpen and open an office for the sale of diamonds, and then to Geneva, where they declared themselves jewelers of jewelers, starting to make jewelry for European houses and collectors. The decision to create their own brand was made only in 2007, when Albert Roberto’s and Ralph’s nephews joined the business, which convinced the older generation to get out of the wings to the jewelry scene and make themselves known.
In 2007, the Geneva jewelry house Boghossian launched a line of jewelry, called BOGH-ART, where the exquisite design of jewelry combined with the luxury of precious stones, animated by the imagination of the masters. According to them, this line of jewelry is nothing more than “the alchemy of precious objects” demonstrating the desire for jewelry perfection.
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Mixing the ancient techniques of working with modern materials such as titanium and carbon fiber, BOGH-enabled ART to present ornaments that can both delight the owner’s eyes and at the same time remain not too unwieldy and convenient.
Magic colors, playful design and natural beauty have become distinctive features of the creations of BOGH-ART, highlighting them among the vast array of other traditional products.
The Boghossian style creates very striking pieces inspired by patterns and motifs from India and the Middle East with statement-style European designs. This brand blends past and future, tradition and innovation, BOGH-ART jewels have pushed past the boundaries in jewelry design.
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The first success came to the brand less than two years after its founding – first in the Middle East and in Asia, then – in the rest of the world. The brand’s customers appreciated innovative design and rare, truly investment minerals. For example, at the recently concluded Biennale des Antiquaires in Paris, a bracelet with a 26.26 carat ceylon fixed on a flat chalcedony base, as well as a more classic bracelet with diamonds and a 42-carat natural Burmese sapphire was presented at the Boghossian booth.
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Among other products of the stars – a necklace of jadeite, a set of earrings and a necklace with diamonds and large Colombian emeralds and a luxurious oriental necklace of white and satin-yellow diamonds. Is it worth continuing to enumerate the jewelry brand to convince you of their ability to satisfy the desires of even the most demanding collectors?
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Stone in stone technique & kissing diamonds
This brand has become famous worldwide, because they revived and perfected the “stone in stone” technique, known in Egypt even in the time of the pharaohs and actively used in the Mughal era. When it is created, a specially cut mineral is placed in a groove cut out in another, creating the illusion of integrity. Inlaying one precious stone to another is a popular technique today, which will add brilliance and a sense of volume to any decoration. The method of inlaying precious stones requires sharp skills and precision, as each stone must be perfectly processed before being inserted into another. The manufacture of one such jewelry pieces can take more than a year, but the end result – precious stones, devoid of metal “fetters” – always stands for such a long wait.
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During the experiments, not one dozen diamonds, emeralds and tourmalines of Paraib were lost, but it was worth it – today in the art of “implanting” stone into stone Bogossians have no equal.
Next, the birth of the concept of “kissing diamonds” means using a diamond as the base of the ring and only then select the frame and add the top stone. The combination of two stones, which are combined so perfectly, as if they merged into one. It is technologically extremely difficult to achieve this effect, perceived as inlay. But this intricate, painstaking process reflects the essence of the brand: its courage in design and innovation. It requires tremendous precision, steady hands and a great talent.
Les merveilles collection
Another spectacular piece is undoubtedly the necklace with a flawless Marquise-cut F diamond. It decorates the central element of a precious lace consisting of circles and ovals with pointed corners.Although in principal it doesn’t have front or back – whatever way you turn it, your view will fall on sparkling precious stones – diamonds on one side and rubies on the other. The necklace can be worn with any side facing upwards, as the large diamonds in the centre rotate.
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It would seem that everything that is genius is simple. However, the development of the technique used to set diamonds in Les Merveilles collection took no less than 4 years. Of course, the efforts of Boghossian creative minds have proven fruitful and the result is truly excellent.
Ballet oriental collection
This wonderful jewelry collection was designed using white diamonds, rubies merge with creamy pink opals. The lucid and bright colour of each precious stone is tempered by the clean lines created by the house’s unusual setting techniques.
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These brave and unique jewellery pieces are only possible thanks to the Boghossian legacy of inherited knowledge and a mastery of technique.
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The necklaces of this marvellous collection featuring an extremely rare and precious 10-carat flawless emerald with no clarity enhancement at the centre of a beautiful curtain of diamond stars.
In search of new creative ideas Boghossian jewelers turned to architecture, namely its basic forms, decorative elements and ornaments. Arabesque is one of the most common patterns, which for many years has been stirring the minds of jewelers.
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The arabesque was very popular in various countries of the Islamic world and was constantly perfected. The fascinating oriental patterns and bends, which again appear in architecture, art, and ballet have become branded elements of Boghossian ornaments.
Necklaces and bracelets from this collection containing pink opal and Burma rubies with diamonds. It looks like an elegant sophistication of alluring patterns. They embody a sheer perfection of jewelery pieces using symmetry and structure. The Eternal spiral is reflected in the bends and graceful lines of patterns or leaves that come out of one point and diverge secondary spirals. L’arabesque collection possesses a special rhythm and balance which are achieved by repetition and a careful combination of mosaic motifs that have as usual a homogeneous structure.