Lots of adepts of street fashion show their borrowings from the 90s fashion. Starting with the star couples of the past, such as Johnny and Kate Moss, finishing with mysterious, daring and luxurious fashion brands of these days. So, what makes us return to the past?
For the West part of the world, 90s fashion world is blessed and quiet time when even young people rebelled on raves, while non-consumer frenzy of the 80s clothes began their fascination with all environmental.
90s fashion era, when the variety of clothing and accessories was not yet so huge, online stores did not exist, and the most original fashion finds were the result of a long hike in a variety of shops – from the second-hand and vintage boutiques to army or rocker shops, where the most unusual treasures were found. I have promised to tell you about this era a long time ago, though, because its fashion trends are returning for today!
So, what are the most important parts and techniques borrowing now fashion bloggers straight from there, from the 90s vintage clothing? Jackets made of jeans, hats, coarse boots, over-coats and over-sized sweaters are all the direct quotes. But the principle is the same – anti fashion.
The V Series features a collection of iconic and quintessential vintage clothing curated by MI Vintage stylists who travel across the globe and the internet discovering almost extinct species that will be your closets’ greatest treasure. Each piece has a groovy history behind it, waiting to be rewritten by its new owner.”
In search for 90s fashion, the younger generation scours through the drains and second-hand stores, because here you can find a large number of trendy things.
It was a generation of “Beverly Hills” fans, the first teenage (especially teenage, but not youth idols) from the tv shows. Girls had a wide choice for imitation. They could choose between “Nirvana” and glamor styles.
MI Vintage was born to inspire bold and expressive dressing. Each of our pieces are meticulously selected to serve as a vehicle of self expression, an extension to the unique personality of the individual. We created this brand to rebel against fast fashion and their limited product shelf life. In our eyes fashion is about collecting unique products that add value to your life and to your wardrobe. Our vision is to inspire others to share our passion for upcycling, modifying and re-introducing past elements into the present and to continue cherishing them in the future.
A variety of techniques and details from the 90s fashion do not get tired of impressing the public and work as an inspiration for young fashionistas. The main difference between grunge now – it became glamorous. Accurately. Rock is a luxury style today. Gothic is elegant and feminine now. Strict and strong, but minimalistic.
In the 1990s, advertising, media and books called for “being yourself”. This slogan became the slogan of Calvin Klein advertising campaigns and Hugo Boss perfumes. The main thing in fashion was the individuality, the reflection of the inner self, his own style. At the same time, the image-maker profession was in demand, not only among celebrities, but also among middle-class people. Designers and stylists on the pages of glossy magazines regularly gave advice on how to emphasize the individuality and create a unique image.
Today 90s jewelry and fashion became the most trendy, it is repeated both by young girls and older ladies.
So, why everyone have picked up a return to the 90s style? Because it is a nostalgia for a serene youth and for the happy times. This is a nostalgia for freedom, which was so close to the grunge style. It is the memory of the punk culture audacity. That was a such simple-minded era, which fashion was taken up by teenagers so vehemently. 90s is a teenage style, it is a spirit of youth, freshness and dreaminess. And so that it will always come back to the podium.